VR technology

July 19, 2018

E-commerce’s Next Big Leap: VR/AR

AR-VR-eCommerce

If it is happening inside your head, why on earth should that mean that it is not real?

Confused yet? If you are a Potterhead, then maybe not. But for a general reference, this J.K. Rowling quote has quite literally defined the new realm of Virtual Reality. A realm viewed by technological experts as the future of many industries. And almost everyone knows about it by now.

Let’s briefly understand these terms first:

Virtual Reality (VR): It is an immersive and interactive environment, computer generated, that can be similar to the real or fantastical world, creating an experience that is not possible in ordinary physical reality.

Augmented Reality (AR): AR systems layers virtual information over a live camera feed into a display device like a smartphone or tablet, giving the user the ability to view three-dimensional images.

The Future

While the impending reign of VR and AR, with its fame and glamour, in Gaming, Entertainment and Social Media industries; it is already revolutionizing Digital-Marketing and Advertising industry. But putting a futuristic eye on, industry giants are pulling out much more tricks from under their sleeves. They are experimenting to blend-in this enchanting technology within e-commerce. And thus this is going to be the next big trend in the sector.

Equipped with the technology of VR and AR, the retail sector has already taken a step ahead. Ideas like Virtual Shops are allowing a business to give their customers the experience of physical shopping, with the ease of online shopping, without even building any real infrastructure cutting down construction costs while increasing sales and earnings. Also several projects of Body Scanners are aiding the customers with precise apparel fitting and better clothing choices, which has become a trend in the recent clothing industry.

Online Decor Industry

The biggest problem of buying decor online is the doubt if that particular item would fit in or not. What colour it should be? What size would fit in? What design would look good?

AR technology enables to measure the room dimensions and other parameters. It also helps to generate an augmented image of the product and digitally render it over the on live camera feed of the smartphone. With better image processing technology the detailing is so profound that the augmented image looks like the same as it is in real. Thus the appropriate size of furniture and other products can be searched from the available online catalogue and visualized before purchasing.

Customers need to just open the AR application on their smartphones, point the camera to the room, and place the augmented image of the product around the corner or a wall. Now the customers can see and decide for themselves how would the product look in their interior? Yes, it’s that simple. The customer can even rotate, resize, and interact with the product image. This engaging design enables them a virtual experience, yet a better one, of decision making.

A customer can visualize and decorate a virtual 3D print of his/her house with available options, hundreds of thousands, from the catalogue. Once they are satisfied with the design, they can go on and order the products online and set it up in their house. Industry giants like Amazon and Dulux are already rolling out AR apps for their customers to visualize decor products and wall paints, respectively, and take a more personalized decision.

Online Clothing and Accessories Industry

One of the biggest set-back an online clothing company faces is how they can’t offer a customer which a retail clothing store can – trying clothes before buying them. Though they try to give the best possible visualization to the customer, but the infographics still lack the personal touch.

Imagine if instead of the model wearing clothes it shows your image wearing the clothes on the website. Customers would be able to see if the dress, that they had an eye-candy on since days, could actually look good on them or not. Or better, they can try different dresses, colours and styles, on themselves and choose the best as if they were trying and buying on a retail store.

Plus with better developments of AI, the E-Commerce could offer to body scan the customer and suggest them the size which would fit with the latest fashion customer could try upon.

Conclusion

While many of these ideas are now getting integrated into E-Commerce, there is much more interesting yet to happen. Cosmetics, Construction and Infrastructure, Education, Medicine etc are the some of the sectors which are most likely to face AR revolution as steps are already being taken. With changing times, E-Commerce developers suggest companies should avoid being a Walmart of the market and adapt the latest technology; it surely would yield the returns.

While developing VR/AR integration for your E-Commerce would be toilsome but it is also patience worthy. To assist service seekers in their search, GoodFirms has listed top Augmented Reality & Virtual Reality Companies out of varied options available in the industry.

May 7, 2018

How Virtual Reality are Revolutionizing Digital Marketing?

virtual-reality-revolutionizing-digital-marketing

In this modern era, every business keeps looking for the Top Digital Marketing companies to create marketing strategies to attract the customers and help to grow their business. But, it is said that soon the virtual reality will transform the digital marketing. Today, virtual reality technology continues to advance at an incredible rate and it will be the next big platform.

So what exactly is VR?

Virtual Reality is an artificial environment. It is a three-dimensional, computer-generated virtual world which is explored to the users in such a way where the user becomes the part of this practical thing and accept it as a real environment.

In other words, virtual reality allows our senses to see the sights with a VR headset which is generated using a combination of software and physical environments or props to generate realistic images, sound effects and other sensations that encourage user’s physical presence in a virtual world.

Virtual Reality is completely different from 3D technology. In VR the users are completely immersed by blocking out everything and tricking the senses to experience a whole new environment, while in 3D you can still see your surroundings.

What does virtual reality mean for companies and digital marketers?

While the technology is still rising, it currently gives a chance for brands and marketers to take advantage of it and initiate VR to their digital marketing strategies. Here you can check out some the benefits of using virtual reality for the business.

  • Presence and Immersion:

Here Virtual reality creates such an environment where customers lose awareness of the fact that they are actually in an artificial world and get completely immersed in their surroundings. This will create a positive impact on the advertising and keep the customer’s attention on the message you’re trying to communicate as well as increase brand awareness and a chance to reach a completely immersed audience.

  • Engage Consumers:

Virtual Reality in e-commerce is increasing and is poised to be the next big thing. The VR technology in online shopping is giving customers the opportunity to get a view of products from every angle. Not just that, but the customers can even wear and try out the clothes in the purchase process. E-commerce has reached new heights using VR and has brought in new ways to engage consumers to lure shoppers in-store and online.

  • Memorable User Experience:

Using Virtual Reality creates a better user experience, where the users are able to undertake a whole new experience. Several businesses are already using VR and taking their advantages. A virtual reality machine – Marriott’s Teleporter, this machine combines video, sound effect, sensation to transport users to different destinations. The user needs to wear an Oculus Rift Headset – where the user can visit a beautiful beach in Maui and feel everything from the sun on their faces to the wind in their hair. Customers who will undertake virtual reality will, therefore, find the experience memorable, far more than anything else.

Conclusion:

Pairing the digital marketing with virtual reality can be the best way to do marketing. As you have read how the virtual reality can be a really effective way to create brand awareness, engage and communicate with your customers rather than just advertising a still image. There are many several methods where you can implement virtual reality to market your products and services to consumers and grow your business.